Clothes make the man the same way packaging makes your product. Everything revolves around the right look. That’s something they know all about at Bos Men Shop. The company sells exclusive menswear for various occasions. In addition to branches in Goes, Middelburg and Bergen op Zoom, Bos Men Shop also has a webshop. Paardekooper has supplied a range of packaging for the webshop.
Bos Men Shop is a young, energetic, company with a long family tradition. The extensive collection of menswear the company sells via its webshop includes over fifty brands. During the Webwinkel Vakdagen (Webshop Trade Fair) Evert de Pagter from Bos Men Shop came in contact with Paardekooper. As he is responsible for the webshop he was also looking for exclusive mailing packaging.
Evert: ‘Paardekooper presented many amazing packaging solutions. During a short discussion Paardekooper’s added-value soon became apparent. Paardekooper not only offers a complete range of packaging, they also think along with you in the field of design and efficient logistics. That gave me a good feeling.’
That initial discussion was just the beginning. Roy van der Hoeven, Account Manager at Paardekooper, explains: ‘Eventually we visited Bos Men Shop to give a presentation about Paardekooper and the many packaging possibilities. Evert also came to our showroom in Oud-Beijerland where he saw a wide range of unique, client-specific packaging solutions.’
Experience via the packaging
‘We set great store by image,’ continued Evert. ‘Each of our shops has a unique look in terms of both architecture and interior. This reflects the products we sell: Exclusive menswear, for men who want to look well-dressed in public. When you shop online you don’t have the experience of the physical shop. It’s then up to the packaging to create this perception.’ ‘This demands an exclusive design combined with maximum user-convenience and optimum product protection,’ adds Roy.
Paardekooper supplies a range of (mailing) packaging including a mailing box, closure seals and tissue paper. Evert: ‘We are extremely satisfied with the end result. We’ve also had nothing but positive reactions from our customers. The quality of the mailing boxes is outstanding and the same goes for the user-convenience. The packaging is easy to open and incorporates a practical return function. And as far as the look is concerned, it really is like unwrapping a gift.’